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Mailocator Engage / Spouštěče 2025-11-20 19:58:32

Trigger Campaign Using Browse-Burst Behavior

Why use this trigger?

Browse-Burst detects a pattern of rapid, unstable actions that signal user frustration, indecision, or an imminent exit. Whether the visitor taps the back button repeatedly, scrolls too fast, switches pages in quick succession, or leaves the browser (via the pagehide event), these micro-behaviors often indicate cognitive overload or an interrupted decision path. The Browse-Burst trigger lets you step in precisely at the moment when the user’s attention is slipping — before they disappear.

Where it works best?

Use this trigger on pages where fast, erratic browsing behavior suggests hesitation or confusion:

Checkout and cart pages — detect when users rapidly navigate back or switch pages while deciding.

Product detail pages — help users who scroll too fast through key info or jump back and forth.

Category or search results — re-engage visitors scanning items quickly without finding what they need.

Pricing and comparison pages — respond to unstable browsing patterns with clarifications or guidance.

Mobile-heavy experiences — catch double-scroll gestures or fast upward swipes that reflect indecision.

What does it solve?

Browse-Burst helps you target moments when visitors are mentally checking out but haven’t left yet. By reacting to stress signals and erratic behavior, you can redirect attention, reduce confusion, and recover users who would otherwise abandon the session. It’s especially powerful for preventing drop-offs caused by information overload or poor navigation flow.

Best practice tip:

Tune your thresholds separately for desktop and mobile.

Desktop: focus on back-button bursts, rapid page switches, and quick scroll spikes.

Mobile: emphasize fast double-scroll gestures and short-timespan direction changes.
Keep your message concise — this trigger works best with calming, clarifying, or supportive content rather than hard-sell offers.