Why use this setting?
Restricting campaign behavior based on user interaction ensures the message appears only when it makes sense. You can choose to show the campaign until the visitor converts, display it just once, or allow it to trigger every time the user revisits. This helps you manage campaign visibility and prevents unnecessary repetition.
Where it works best?
Use interaction-based restrictions when you want to fine-tune how often a user should see a message:
When you want to stop showing campaigns after conversion, avoiding redundancy.
When a single display per user is enough for onboarding, announcements, or sensitive messaging.
When repeated visibility is beneficial — such as reminders, seasonal content, or time-sensitive prompts.
When you want the campaign to recur on a schedule, for example daily, weekly, or after a set number of hours.
What does it solve?
These settings prevent overexposure and ensure the user sees each campaign the right number of times. They reduce annoyance, maintain trust, and help you guide the user through the funnel without overwhelming them.
Best practice tip:
Use “show until conversion” for subscription or lead-gen campaigns, “show once” for onboarding or announcements, and recurring schedules only when the campaign has ongoing value. Keeping repetition intentional maintains a clean, user-friendly experience.