Why use this trigger?
Scrolling is one of the strongest engagement signals. When a visitor reaches a certain depth, scrolls quickly, or gets to the end of the page, it often means they’re exploring, comparing, or actively searching for answers. A scroll-based trigger lets you respond right in the moment of interest — without interrupting the natural flow of reading.
Where it works best?
Use this trigger on pages where scroll behavior clearly reflects user intent or engagement:
Product pages — trigger a campaign when visitors reach key sections (specs, reviews, size guide).
Long-form landing pages — show an offer when the user reaches pricing or benefit sections.
Blog posts & articles — invite users to subscribe once they scroll past 60–80% of the page.
Category listings — trigger messages when users scroll fast through many items (hinting indecision).
Checkout or funnel pages — show reassurance messages when users reach the bottom or scroll back up quickly.
What does it solve?
Scroll triggers help you meet users exactly where their intent peaks — whether they are deeply engaged, hesitating, or actively looking for the next step. This reduces friction and improves conversions without feeling pushy.
Best practice tip:
Start with clear thresholds:
50–70% scroll depth for informative content
Near the bottom for funnel steps and checkout
Fast scroll detection for users scanning quickly who may need a shortcut or clearer guidance