Why use this trigger?
A hover is a subtle but powerful signal of interest. When a visitor moves their mouse over a specific element, they are inspecting, comparing, or seeking clarity before taking action. A hover-based trigger lets you respond at the perfect moment — just as the user is exploring a key part of the interface — without interrupting their browsing flow.
Where it works best?
Use this trigger on desktop interfaces where hovering reveals clear user intent:
Product images or feature icons — offer additional details when users pause to inspect something.
Buttons and CTAs — provide reassurance or highlight benefits when users hesitate before clicking.
FAQ or information icons — present deeper explanations when the visitor signals curiosity.
Navigation items or category tiles — guide users toward relevant content based on what they hover over.
Interactive elements — such as selectors, previews, or tooltips that users investigate with their cursor.
What does it solve?
Hover-triggered campaigns help you capture micro-moments of curiosity or hesitation. They allow you to provide support, reinforce value, or clarify information exactly when the user is showing interest — leading to smoother navigation and stronger engagement.
Best practice tip:
This trigger works only on desktop, where cursor movement reliably reflects user behavior. Choose a precise CSS selector to ensure the campaign activates only when the user intentionally engages with the targeted element. Keep your message informative and lightweight to maintain a helpful, non-intrusive experience.