Why use this setting?
Triggering a campaign based on the visitor’s visit number or the specific page they reach allows you to control when and how soon the message appears. This helps avoid interrupting users too early and ensures your campaign feels timed and intentional. Subscription and lead-generation campaigns usually perform better when shown on the second or later page, where the user has already shown interest. Informational or promotional messages, however, can safely appear on the first page because they support immediate orientation.
Where it works best?
Use visit and page-based triggering when timing directly affects campaign effectiveness:
Lead-capture and subscription campaigns — show on the second page or later, once the user is engaged but not overwhelmed.
Exit-risk pages or deeper navigation — trigger offers or reminders when the user reaches later pages in their journey.
General info or onboarding campaigns — display on the first page to guide new visitors right away.
Returning-visitor flows — trigger on specific visits (e.g., second or third) when intent typically becomes clearer.
What does it solve?
Page and visit targeting prevents campaigns from showing too early, which can feel intrusive, especially with subscription forms. It helps ensure users first explore the site, creating a smoother and more respectful experience. At the same time, it allows important informational campaigns to appear immediately when needed.
Best practice tip:
For subscription or conversion campaigns, avoid showing them on the first page —trigger them on the second or third page instead. For general information or guidance campaigns, first-page display is fine and often ideal. Use visit number to control pacing and avoid repeating the same message too soon.